Training programme

AI for Marketing & Digital Growth: Practical Claude-Powered MarTech Skills

This 3-day programme equips marketing professionals and business owners with practical AI skills to transform their marketing operations. Using Claude as the primary AI platform, participants progress from AI fundamentals through to building market intelligence systems, developing data-driven marketing strategies, creating websites, generating professional visual content, and building performance dashboards.

The programme follows a 10/20/70 learning model — 10% knowledge sharing, 20% guided skill application, and 70% hands-on workplace deployment — ensuring participants leave with immediately applicable skills and a complete marketing output stack.

Key Outcomes

  • Gain confidence to use Claude and AI tools as a daily marketing productivity partner
  • Produce a complete marketing output stack: intelligence brief, strategic plan, website, visual assets, and performance dashboard
  • Demonstrate responsible AI usage — knowing what data to share, what to protect, and why
  • Apply an AI verification habit before publishing or acting on any AI-generated marketing content 
  • Leave with a concrete 30-day AI Marketing Action Plan for immediate implementation 

Who Should Attend

Marketing managers, executives, and digital marketing professionals seeking AI-powered productivity gains

Business owners and entrepreneurs who want to use AI for marketing strategy, content, and digital presence 

Brand managers and communications officers responsible for content output and campaign planning 

Sales managers and operations professionals looking to integrate AI into customer-facing workflows 

Any professional who uses or wants to use AI tools for marketing and business growth

Ready to Elevate Your Team’s Performance?

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